Creative Bulletin n.149

Among the crazy things that made this last week interesting, we can mention the idea that Matteo had yesterday: create animations where our products are heroes that fight for… creativity!

🔥🔥🔥 When the idea is silly, take it up a notch

From an idea that had all the elements to be complete bullshit, Matteo went off on a tangent. Let’s set the scene: Exterior day. We look inside an apartment from the window and we see a writer being bullied by a monstrous blob 😈: the infamous Blank Page Syndrome. All of a sudden our hero Fabula the Kitten 👩‍🚒 storms in. The red-haired heroine, throwing orange cards at the monster, defeats it with style and poise! Or maybe we see an Evil Editor 👹, with a huge belly and double chin, bragging about rejecting manuscripts just by smelling them; he sniffs one, gloats, and throws it in the garbage bin. Luckily Edito the Cat 👩‍🦳 arrives wearing her white leotard and beats the editor up. BAD could be a giant cat 🐈‍⬛ with a tattoo that says “BAD” on his arm that we see peeking out from under the shirt.

Who knows if we'll ever actually do something like this, but it was a nice brainstorming and we wanted to share it with you!

🦊🦊🦊 A response to the product developer applications

We received many applications (thank you so much, we are honored 🙏). We’ll answer this week by sending out a test. It’ll be fun 😘

🌈 Takeaway: being direct is NOT bad

Andrea is currently working on the way he addresses and guides the people around him. He’s always been moderate and diplomatic. During one of the intùiti classes that we are holding, Matteo suggested to be as direct as possible when reading the cards that were drawn, and that’s when a bell rang for Andrea: he understood that being firm without beating around the bushes and to be determined is so important not only for yourself but also for whoever gravitates around you.
👉 He’s focusing on becoming brief and direct (while staying polite of course) and, even if it is a bit of a struggle, the results are already visible: those who work with him know what to do, those who don’t fit the plan realize it right away saving time and effort  🎉

With ❤️,
Matteo and Andrea

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