Creative Bulletin

Creative Bulletin n.300

Yesterday I led an intùiti workshop at IAAD. It was exciting to talk about creativity and creative blocks with first-year university students. I would have loved to attend a class like that when I was their age, when I was angry and frustrated because I couldn’t express myself the

Creative Bulletin

Creative Bulletin n.299

What started out as a game (“Everyone’s using this blessed AI,” I told myself. “Why not give it a try?”) has turned into something truly promising. In the image, you can see my first project: I integrated the knowledge base of Ad Machine, our tool for creating ads, into

Creative Bulletin

Creative Bulletin n.298

This week I organized a team dinner to spend some time together, celebrate, laugh, and have some fun. We went to one of my go-to Chinese spots and, as usual, we got so caught up in goofing around that no one remembered to take a photo (the one above is

Creative Bulletin

Creative Bulletin n.297

In the photo, my most creative moment of the week: watching (or rather, observing) my brother skillfully cut holes into my doors to install two cat flaps. Cat flaps that Sole still hasn’t learned how to use. Damn it 😅 In last week’s newsletter, I mentioned that one of

Creative Bulletin

Creative Bulletin n.296

I think I’ve just found the title for my new book 😅 With The Creative Ambush, I wanted to shake things up. This time, I’m trying to offer something different: a full set of tools to help you imagine, build, and actually sustain your creative life. Writing process and

Creative Bulletin

Creative Bulletin n.295

These days, I’ve been rereading the first draft of my new creativity manual, and I’m still not satisfied. I realized I wrote the entire first half trying to teach what I thought potential readers would want to learn. But from the second half onward, something shifted—I tapped

Creative Bulletin

Creative Bulletin n.294

When we talk about creativity, we usually focus on the action: having ideas, writing a book, making something, painting, working on a project. But what’s the ground creativity grows from? What are the best conditions for it? It’s not peace, and it’s not calm. And it’s

Creative Bulletin

Creative Bulletin n.293

Yesterday I picked up my awl again, prepared the canvas and cardstock, and put together the cover you see in the image above. Next month, A armadilha criativa will be released with the publisher Grupo Infinito Particular 🔥 Heading into a new era. The one that’s almost behind us has

Creative Bulletin

Creative Bulletin n.292

I took this photo last month while visiting the Fundação de Serralves in Porto. It’s a piece by William Kentridge. What really struck me was the idea of drawing directly over the pages of a book: I’d love to try something similar for the cover of the manual

Creative Bulletin

Creative Bulletin n.291

Yesterday, The Creative Ambush was released in the United States, Canada, the United Kingdom, and Australia by the American publisher Andrews McMeel 🎉 If you're in the US and feel like sharing it with friends, I’d really appreciate it! Daring to move beyond prejudice. When I first tried

Creative Bulletin

Creative Bulletin n.290

Since I didn’t bring any gifts back from Porto for my friends, I decided to cook for them instead. What you see in the photo is my francesinha alla piemontese (with boiled beef, ham, and sausage 😅): beautiful to look at and absolutely deadly when it comes to digestion. Creativity

Creative Bulletin

Creative Bulletin n.289

In the photo, the view I had for a month from the terrace of my apartment in Porto: it’s what I’ll take home with me, in my heart ❤️Some of you will be reading this bulletin while I’m already flying toward Turin. Goodbye, Porto! Thank you for

Creative Bulletin

Creative Bulletin n.288

Yes, I did it: I ordered a francesinha, the famous dish from Porto 😂 It's a sandwich filled with various kinds of meat and ham, topped with cheese, an egg, and a sauce made from tomato and beer. Joining me on this adventure was Fabrizio (he and his girlfriend

Creative Bulletin

Creative Bulletin n.287

At sunset here in Porto, it feels like being inside a Turner painting. These days I’m completely dedicated to the new creativity handbook and the e-learning platform. One of the programmers we collaborate with will be working part-time on the project, so Sefirot School will be coming very soon

Creative Bulletin

Creative Bulletin n.285

Me and Sole, my cat, have arrived in Porto 🤟 Above: a portrait of the generosity of Portuguese taverns when it comes to wine. 👉 intùiti in Porto: just a reminder that I’ll keep hosting intùiti sessions every Wednesday, so if you happen to be in Porto and would like to

Creative Bulletin

Creative Bulletin n.284

As promised, here’s the chapter on blocks. “The goal of this chapter is to give you that push to start whatever it is you want to do—whether that’s painting, writing a novel, changing careers, moving to a new place, building a project, or starting a company. Careful:

Creative Bulletin

Creative Bulletin n.283

Last week, I asked you to share your creative blocks (thank you to those who did 🙏) It seems that one of the most common ones is related to money. “Will I earn enough or end up failing financially? Will I be able to support myself and my family?” I made

Creative Bulletin

Creative Bulletin n.282

In the coming days, we’ll be launching Ad Machine, our new tool for developing ads on Facebook and Instagram 🚀 I’ve recorded nearly 3 hours of lessons, and the framework works really well. I believe it’s a crucial piece for anyone with a project: FB and IG ads

Creative Bulletin

Creative Bulletin n.281

As you might have guessed from the illustration, I’ve found a house in Porto, where you’ll find me from August 18 to September 17 😊 👉 Friends in and around Porto: I’ll be continuing my Wednesday intùiti sessions there too, so if you’d like to join, don’t

Creative Bulletin

Creative Bulletin n.280

Anyone who’s been reading my newsletters for years has probably noticed a shift in tone: while I used to focus mainly on the positive things (“We did this! Yay!”, “We pulled that off! Woo!”), lately I’ve been talking more about the difficulties we’re facing—difficulties that often

Creative Bulletin

Creative Bulletin n.279

The other day I had a chat with a dear friend of mine about our respective businesses and, to put it elegantly, we’re all sailing through some very rough waters 😅 When the old world crumbles. The pillars on which my friend and I built our companies are becoming unstable.

Creative Bulletin

Creative Bulletin n.278

In the past few weeks, I’ve been waking up feeling very happy, because I’ve started writing a new book on creativity—and I’ve decided to share a bit of that joy with you 😊 It won’t exactly be a sequel to The Creative Ambush, but rather a

Creative Bulletin

Creative Bulletin n.277

As you may have noticed, the other day we announced a rather surprising offer: all our products and video courses bundled into one digital package at an extremely accessible price 👉https://sefirot.it/digital-pack  We’re getting ready. We put this offer together both to give everyone in our community

Creative Bulletin

Creative Bulletin n.276

Last night I got home around midnight and the power was out in the entire building. I did the bare minimum—washed a couple of dishes, brushed my teeth—by candlelight, then went straight to bed. Luckily, I remembered that portable reading lamp, so I was able to read a

Creative Bulletin

Creative Bulletin n.275

What you see in the image is the Facebook advertising framework we've been working on over the past few months—something that is quite literally saving us during what may be the darkest period in Meta’s history. I’m pouring into it everything we've seen