Creative Bulletin

Creative Bulletin n.266

Yesterday I spent the whole day filming new videos for The Creative Ambush, and I had an absolute blast trying to create totally different sets inside a 50-square-meter apartment 😅 At the beginning of the week, we started a mentorship program with one of the world’s top Facebook advertising experts

Creative Bulletin

Creative Bulletin n.265

Yes, you read that right: what you see in the photo isn’t a render but a real paper prototype—so get ready, because Fabula for non-fiction is on its way! 🚀 This year's plan. I’m committing to launching six new products because, for too long, we’ve

Creative Bulletin

Creative Bulletin n.264

Yesterday, I wanted to write a story, but I didn’t have a clear idea. Instead of giving up, I sat down at my computer and started typing out a random scene—a guy slipping through the doorway of an old building in the city center. Then a bit of

Creative Bulletin

Creative Bulletin n.263

Where Do Ideas Come From? How is it that one day we wake up, have breakfast, start walking to work, and—there it is: the idea for a novel, a painting, a project, a film, or a recipe? Like a flower along our path, we can choose to pick it

Creative Bulletin

Creative Bulletin n.262

While we’re putting the finishing touches on Fabula for non-fiction, I’m banging my head against a new tool (the one you see in the image) for creating ads on FB/IG. It’s a hotly debated topic—some say they don’t work that well, others argue they

Creative Bulletin

Creative Bulletin n.261

For a week, every time I turned on the hot water in the kitchen, the boiler would shut down immediately. You can imagine my worry—I was already picturing cold showers, radiators off, and the dreaded verdict from the technician: "We need to replace everything!" In the end,

Creative Bulletin

Creative Bulletin n.260

The development of Fabula for Non-fiction is moving forward! Soon, we’ll have a rock-solid tool for writing manuals, essays, and dissertations 💪 Having a plan. Over the past few months, I’ve been trying to follow a clear plan—launching multiple products to bring stability to the company—while also

Creative Bulletin

Creative Bulletin n.259

Here’s one of the posts I’ve been sharing on IG as part of my attempt to capture the creative life. I’ve been doing this every day for over 100 days, and then, out of nowhere, this one went viral—over 600,000 views in the Italian version!

Creative Bulletin

Creative Bulletin n.258

Yesterday, the Sefirot team came together to celebrate the launch of Brando, which has already secured the funding needed for its first production. A heartfelt thank you to everyone who has supported us 🙏 If you haven’t been following along, you can find all the details here: https://sefirot.it/

Creative Bulletin

Creative Bulletin n.257

Here’s Brando’s presentation video >> https://vimeo.com/1043669264?share=copy  It was my first stop-motion project with the new equipment, something I worked on during the Christmas holidays (though I ended up hurting my back in the process 😅). How we’ll launch Brando. As always, through

Creative Bulletin

Creative Bulletin n.256

We’re kicking off the year with a calendar of upcoming releases. Sefirot is ready to welcome new tools, and the months ahead promise to be packed with excitement: * January 21: Brando Deck, for creating and implementing brand strategies. * Late March: Fabula for Non-Fiction, a tool for writing manuals, essays,

Creative Bulletin

Creative Bulletin n.255

Happy 2025 🎉 This year will be our grand year of launches—new products, new courses, new tools. It’s the year we’ll finally aim to “get serious.” As the intùiti card in the photo suggests, we’re gearing up to channel a lot of energy. We’ll need to

Creative Bulletin

Creative Bulletin n.254

Yesterday I began shooting the stop-motion video for Brando, the branding tool we’ll be launching in the new year. Sole was amazing: he didn’t step into the frame even once! 😂 The importance of play. I had so much fun. I bought professional stop-motion software and worked from 3:

Creative Bulletin

Creative Bulletin n.253

Exactly: we’ve completed the preliminary development of Fabula for non-fiction, the tool for writing manuals, theses, guides, and articles. It’s been quite a challenge because the process of writing non-fiction is far more creative and complex than that of fiction (novels). Just think of the endless possibilities—from

Creative Bulletin

Creative Bulletin n.252

The two hefty books with the ADI Design selections (what a thrill to see BAD among the pages!) arrived just as I was about to write the bulletin, and I was wondering which photo to share this week. Nothing happens by chance. 😅 The secret to successful works. Since the release

Creative Bulletin

Creative Bulletin n.251

So… who wants to take Brando, our new branding tool, for a spin? 😂 If you’d like to be a beta tester, fill out this form >> https://forms.gle/1BQkacRm4jsTmecA6  We’ll select the first 5 and another 3 chosen randomly from the list! Good luck! Creativity sometimes

Creative Bulletin

Technical Bulletin n.1

Last week, Luca—one of the incredibly talented developers working with us (it’s thanks to them that our site runs so smoothly!)—surprised me by sending me his “technical bulletin.” It’s a great pleasure for me to share it with all of you: Technical Bulletin The Dark Side

Creative Bulletin

Creative Bulletin n.249

These are three copies of The Creative Ambush printed by three different printers in three different cities. Why? Well, the first supplier had delivery times that were far too slow, and we were running out of stock; the second one delayed us twice and wouldn’t answer the phone; and

ambush

Benchmarking, novelty and theft

I often get mad at students and juniors for not doing what is called “benchmarking”, which is the study and comparison of competitors and similar products. Basically: if we are designing a plastic chair, we must study other plastic chairs; if we are designing a book, we must study other

Creative Bulletin

Creative Bulletin n.248

As promised, here’s a sneak peek at the visuals for our new product, holaciao, which brings an entirely different approach to rapid language learning 🔥 A Magic Formula for Creativity. Along with the many compliments I’ve received for The Creative Ambush, some readers have expressed disappointment in not finding

Creative Bulletin

Creative Bulletin n.247

According to the guidelines, we had to keep things under wraps until October 31, but now we can finally share it: BAD Canvas has been selected by the ADI Design Index as one of the best examples of Italian design. This means it’s now eligible for further consideration for

Creative Bulletin

Creative Bulletin n.246

Progress on Brando, our new branding product, is moving along well. The cards are nearly complete, and soon we’ll begin the final phase of testing! 🎉 Next week, I hope to share the first images of holaciao, our language learning tool. I’m working with an incredibly talented designer, and

Creative Bulletin

Creative Bulletin n.245

My to-do list, with all its deadlines, is dedicated entirely to developing new products. On top of that, I still have to deal with regular management tasks—and unfortunately, the unexpected ones too—the kind that waste your time and make you want to scream 😅 Eyes on the ball. I’

Creative Bulletin

Creative Bulletin n.244

Here we’re working on new products. Can we all agree that this is a branding tool? 😂 The plan for 2025. I'm preparing to expand as much as possible. We're working to launch a new product each month for the first six months of the new

Creative Bulletin

Creative Bulletin n.243

I’ve finally started posting on Instagram 💪 It’s something I “should have done a long time ago,” but I never really felt passionate about it. Just like with the Bulletin, I just needed the right reason. When I decided to continue the work of The Creative Ambush, sharing thought-provoking