Creative Bulletin

Creative Bulletin n.249

These are three copies of The Creative Ambush printed by three different printers in three different cities. Why? Well, the first supplier had delivery times that were far too slow, and we were running out of stock; the second one delayed us twice and wouldn’t answer the phone; and

ambush

Benchmarking, novelty and theft

I often get mad at students and juniors for not doing what is called “benchmarking”, which is the study and comparison of competitors and similar products. Basically: if we are designing a plastic chair, we must study other plastic chairs; if we are designing a book, we must study other

Creative Bulletin

Creative Bulletin n.248

As promised, here’s a sneak peek at the visuals for our new product, holaciao, which brings an entirely different approach to rapid language learning 🔥 A Magic Formula for Creativity. Along with the many compliments I’ve received for The Creative Ambush, some readers have expressed disappointment in not finding

Creative Bulletin

Creative Bulletin n.247

According to the guidelines, we had to keep things under wraps until October 31, but now we can finally share it: BAD Canvas has been selected by the ADI Design Index as one of the best examples of Italian design. This means it’s now eligible for further consideration for

Creative Bulletin

Creative Bulletin n.246

Progress on Brando, our new branding product, is moving along well. The cards are nearly complete, and soon we’ll begin the final phase of testing! 🎉 Next week, I hope to share the first images of holaciao, our language learning tool. I’m working with an incredibly talented designer, and

Creative Bulletin

Creative Bulletin n.245

My to-do list, with all its deadlines, is dedicated entirely to developing new products. On top of that, I still have to deal with regular management tasks—and unfortunately, the unexpected ones too—the kind that waste your time and make you want to scream 😅 Eyes on the ball. I’

Creative Bulletin

Creative Bulletin n.244

Here we’re working on new products. Can we all agree that this is a branding tool? 😂 The plan for 2025. I'm preparing to expand as much as possible. We're working to launch a new product each month for the first six months of the new

Creative Bulletin

Creative Bulletin n.243

I’ve finally started posting on Instagram 💪 It’s something I “should have done a long time ago,” but I never really felt passionate about it. Just like with the Bulletin, I just needed the right reason. When I decided to continue the work of The Creative Ambush, sharing thought-provoking

Creative Bulletin

Creative Bulletin n.242

Every morning, I meditate. And like clockwork, as soon as I reach the deepest part, Sole sits down next to me on my right and stays there until I open my eyes. I’m working on feeling good. During meditation, I focus on gratitude and try to let go of

Creative Bulletin

Creative Bulletin n.241

I often speak about my spiritual teacher. Those who have followed me for a while know this. She was the one who helped me develop intùiti, taught me to be mindful, to tell the truth, and who, more than anyone else, helped shape who I am today. I no longer

Creative Bulletin

Creative Bulletin n.240

First drafts of the graphics for our new branding tool. They’re pretty awful, but hey, you’ve got to start somewhere 😂 As I write in The Creative Ambush, much of the creative process involves having faith that, at some point, through trial and error, the solution will come that

Creative Bulletin

Creative Bulletin n.239

Here’s the summary of my return to the city: me, dreamily gazing at the sky, hoping to find an office on a hill (maybe they’ll really give it to me 😂). Sefirot Education. We’re gearing up for our entry into schools. We’re putting the finishing touches on

Creative Bulletin

Creative Bulletin n.238

Yesterday, I met with Lino, our marketing manager, to work on the new Sefirot strategies. We’d promised ourselves we’d take a selfie for the bulletin, but, as usual, we forgot 😅 I made up for it by throwing in a picture of the mountains instead. Sefirot in Schools. Yes,

Creative Bulletin

Creative Bulletin n.237

My mountain retreat is nearly over: tomorrow, I’ll be back in Turin, and I’m already diving into the projects I had on hold. 💪 On the left, you can see a draft of the new branding product, and on the right, a glimpse of the one for language learning.

Creative Bulletin

Creative Bulletin n.236

Every morning, before I start my day, I light a candle and write for a couple of hours. Right now, I’m working on a fantasy novel with a magical investigator as the main character. Why do I do this? Why spend my time this way? I’ve already written

Creative Bulletin

Creative Bulletin n.235

I wrote The Creative Ambush between October 2023 and February 2024, and I designed the book while in Lisbon between March and April. You might think that was the real work, but it’s not quite that simple 😅 Inspiration, grounding, and expansion. The first phase of a creative journey—in

Creative Bulletin

Creative Bulletin n.234

The Creative Ambush is spreading like wildfire across the globe. This is the first time one of our products has been purchased with such speed and "ease": usually, we have to struggle to show people the quality of our work; this time, we can hardly keep up with

Creative Bulletin

Creative Bulletin n.233

I haven't worked much these past weeks. I've left several projects on hold, reduced the number of calls, and done only the bare minimum to give myself time to focus on me. It's been hard to stop. I always feel there's too

Creative Bulletin

Creative Bulletin n.232

I've started writing again in the mornings. I took a few months off for the launch of The Creative Ambush, and now I've decided to start a new novel 💪 Cultivating a passion. It's not easy to dedicate time to something we truly enjoy. Carving

Creative Bulletin

Creative Bulletin n.231

Something wonderful happened: we created some ads to sell the remaining copies of the first edition of The Creative Ambush, and they sold out at a rate of nearly 100 books a day 😍 (For those who pre-ordered, your copies are arriving in the warehouse soon!) For an author, seeing the

Creative Bulletin

Creative Bulletin n.230

Continuing with the series of photos of Sole, who is undoubtedly the one enjoying the mountains the most. The days here have a special intensity: I work in the morning and a bit in the afternoon, and what happens in the remaining time has the power to disrupt my perception.

Creative Bulletin n.229

This is how the first three days of my mountain retreat looked: two hours long afternoon naps 😂 And the usual activities: swimming at the river, meditations, art therapy, inner work (I talk a lot about all of this in The Creative Ambush). From problem to solution. We have been racking

Creative Bulletin n.228

The Creative Ambush's launch week ended with over 1,000 pre-orders of the book (thank you to each and every one 🙏). The book is being printed already, and after all this excitement, Sole, the prototype and I, are retiring to the mountains at my Teacher's place.

Creative Bulletin n.227

Yesterday we finally launched The Creative Ambush and it was immediately well received: over 300 copies were pre-ordered in the first few hours 🤟 You can find it here >> https://sefirot.it/the-creative-ambush And, if you missed the Creativity Workshop we had on Sunday, here is the link to

Creative Bulletin n.226

Yesterday I went crazy trying to come up with a catch phrase to write on The Creative Ambush landing page. After two hours spent walking back and forth around the living room, two hundred versions, and several feedback from friends and colleagues, we came to the conclusion that the first