Creative Bulletin n.243

I’ve finally started posting on Instagram 💪 It’s something I “should have done a long time ago,” but I never really felt passionate about it.

Just like with the Bulletin, I just needed the right reason. When I decided to continue the work of The Creative Ambush, sharing thought-provoking ideas, tips (and especially additional ambushes!), the passion followed.

You can find the new content here >> https://www.instagram.com/sefirotindependentpublisher 

The wave of energy. Once I had the “concept,” I didn’t get to work on it right away. I didn’t even approach the computer, thinking it wasn’t the right moment, that I wasn’t inspired enough, and so on.
Of course, those were all excuses: I was simply afraid to start.

At the beginning of any project, energy is always drained because we don’t yet know the right path, and nine times out of ten, we have to undo, rearrange, switch directions, and start over. It can take hours, days, or weeks before the energy comes back to us – before we feel the wonder of what we’re creating.

The first two days, I wandered around the living room and kitchen like a lost soul, discarding ideas and graphic proposals, feeling increasingly tense. But then I finally found the solution, and my energy came back multiplied tenfold.

This works for any type of project: a novel, an ad campaign, a business. How do you deal with it? By accepting this back-and-forth movement, letting yourself sway with it.

New paths, new creativity. After weeks of trying to break into Italian schools, we hit a significant roadblock: even though teachers are excited about bringing our products to students, the school bureaucracy makes everything slow and difficult.

So, we changed our approach: we created product packages and educational units to offer directly to willing teachers, bypassing the entire system and… it’s working 😉
Sometimes creativity is just a different way of doing things.

🌈 Creative takeaway: Being yourself helps conserve energy

Looking back, the approach with schools wasn’t really “us.” We’re rebels, fast, agile, and presenting ourselves as a formal educational company, making presentations, waiting for responses – it was draining our energy.

Not only that: I was trembling at the idea of succeeding because it would mean an overwhelming amount of work in a direction that didn’t represent us.

As soon as we went back to being ourselves, everything became easier.

With ❤️,
Matteo

*** Sefirot’s Creative Bulletin ***

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