Creative Bulletin n.307

Today Lino, our marketing manager, and I got together to write new videos for The Creative Ambush ads and “try” to shoot them. In the end we ran into a technical issue with an app and ended up redoing the same work ten times. Damn it 😅 As Lino likes to say, it’s all part of the learning curve.

Focus. I realized that last year I was distracted and worried about a thousand things, some of them pretty insignificant, and I struggled a lot to stay connected to what actually mattered.

This year I’ve decided to be more focused, to put my energy only into what truly interests me. To avoid scattering myself, I’m organizing and structuring my days in a very rigid way. Translated into a creative’s language, it means I keep my phone off for longer 😂 and I leave the silly stuff for the evening, when it does less damage.

🌈 Creative takeaway: the discipline of doing what we truly enjoy

It’s easier to get distracted: reading an email, checking Facebook comments, replying to someone, thinking about what we were supposed to buy on Amazon, or what to make for lunch. These are small problems with small solutions. They allow us to avoid the big problems, the ones that can’t be solved in a few minutes.

Over the past few weeks I’ve given myself more space for the big problems, chapters of the new book that weren’t working, the design of a new product that I had to rebuild from scratch. I often found myself staring into empty space beyond the screen, after trying dozens of wrong solutions, waiting for the right one to emerge from who knows where.

It’s harder, because the right big solutions take the time they need to surface 😅

With ❤️,
Matteo

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