Creative Bulletin n.317

Matteo di Pascale -

In the photo, Lino, our marketing manager, laughing as he looks at the creatives we put together in just an hour with the new version of AdMachine. In the next few days we’ll see how they perform; what’s certain is that we’ve broken out of the prison that had us churning out new ads two days a week ☀️

Launch season is here! We’ve been working hard and, very soon, we’ll be able to share everything with you.

In the coming months we’ll be launching:

  • How to Live a Creative Life, my new creativity handbook 💪
  • BriteBox, a tool designed to run professional workshops to solve problems and reach business goals.
  • Several courses that our education manager Paola is putting together with great enthusiasm.
  • At least one of the digital tools we’ve been building for ourselves that’s genuinely making our lives easier.

The nerves. Whenever this period comes around, I start to get anxious (yesterday I woke up at 5:30 out of nowhere 😅) because the to-do list feels endless and demands time and focus.

🌈 Creative takeaway: creativity is what saves us

Launches are crucial, because without them nothing would really move forward. They’re a necessary source of stress. But, truth be told, the preparation is long, meticulous work and, even with discipline, motivation can dip.
When I start to feel like this, I dive into anything that feels like pure creativity: shooting a video in a different way, playing around with Claude Code to build a tool, writing a short story early in the morning.
Remember this: for us creatives, it’s creativity itself that saves us, the kind that brings us joy, that makes us laugh.
That’s where our energy comes from ❤️

With love,
Matteo

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