Creative Bulletin n.78

Matteo di Pascale -

Last Wednesday we worked on the new Business Design tool. This is how our products look like this when they are in the "conception" phase 😉

🐐🐐🐐 What we've been up to this week

  • We dived into the critical issues of a new product (and Matteo has already bought 4 books in the hope of finding inspiration and answers 😅)
  • We completed the first draft of Fabula for Editing's booklet and received the approval of the editor who is working with us (guys, if she says it’s the bomb, then it is truly the bomb! 🎉)
  • We set a date to shoot the video course for the advanced use of Fabula. Coming soon to your screens 😉

🦊🦊🦊 What we would like to do

  • After going through so much trouble with logistics (Italian and international shipments, customs and bla bla bla), Andrea has decided to squeeze everything he has learned in these years in an article that will be available on our blog. It will prove very useful if you have an e-commerce or if you are planning to open one!

🦊🦊🦊 Methodology: Brainstorming by Sefirot

Our brainstorming sessions happen everywhere and while we move, walk, we use objects (and people 😂) around us to help us schematize and validate the solutions we identify in the process.

For Example. Wednesday afternoon we started sitting in a coffee shop in front of Porta Palatina, in Turin; we imagined that we were different types of users and we said aloud all the problems we wanted to solve; little by little we defined them more precisely and used two cups of coffee, a lighter and an ashtray to visualize the four sections that we hypothesized to be necessary for our new product. When we were satisfied with the macro-structure, we got up and went to Matteo's house and with the post-its we defined the product sections better. We followed an empirical method, inventing dozens of possible scenarios (an independent designer, one who works for Ikea, one who works for an agency, one who wants to become an entrepreneur, etc.) while changing the prototype to make it effective in every scenario. When Alizé, Matteo's girlfriend, returned home, we literally forced her (😅) to use our prototype to test it with one of her projects!
At half past seven in the evening, after more than 4 hours straight, we had to get up from the table 😂

🌈 Creative takeaway: the perfect place and the perfect condition do not exist.
Looking for them is only a waste of time. And it happens to everyone, when writing, working, painting. In the end, when it comes to creativity, we are convinced that the most important (and most difficult) step is… getting started! 😉

With ❤️,
Matteo and Andrea from Sefirot

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