Creative bulletin n.180

We’re about to print a new batch of Fabula (🎉🎉🎉) and we decided to try a hard pack for the occasion. The one in the photo is the prototype we made ourselves to test the graphic design (designers, always print as you design 😂) We can't wait to see the actual ones!

🔥🔥🔥 What we’ve been up tp

• BAD is getting closer and closer. Yes! BAD has left our suppliers' premises, and in a few weeks it will arrive in the warehouses and will be ready to be shipped. At the same time we'll be filming BAD PRO, the course for a professional use of the tool. Thanks again to those who supported us on Kickstarter 🙏
• New videos are coming. We're arranging to shoot some short video tutorials to be broadcast on YouTube (some of you will think «It was about time!» 😂)
• The team is growing. Let’s all welcome Francesco who will be our Strategist. Alignment calls are starting to get crowded and it’s so cool ❤️
• We're everywhere. I went to Web Marketing Fest in Rimini over the weekend, and a third of the people I talked to had heard about our products (or had bought them!). We’re the best of nightmares!

🌈 Creative takeaway: let’s celebrate
Every Wednesday I hold intùiti sessions at my home in Turin, and last week one of the topics we covered was misery. A friend of mine wanted to work on his dissatisfaction and it turned out that...he somehow likes to feel miserable.

I think it's a common problem. We end up focusing more on the things that are not working: I don't have enough clients, I'm worried about next semester, I'd like to do more, I'd like to do less, etc. And, even if something good happens, we cover it with a new concern that becomes more important. What happens is that our day is likely to be miserable because in fact we have done everything in our power to feel exactly like that 😂

👉 Let’s try to do the opposite. If you scroll up and read the bulletin again, in the first part I put a lot of effort into celebrating the good things that are happening (despite having so much to worry about 😂)
The fact is, if we focus on the distressing things, our days become terrible. If, on the other hand, we find a reason to go buy a good bottle of wine, or to treat someone to dinner, in short if we celebrate something, the worst that can happen is that we spent an unplanned cheerful evening.

And isn’t that the ultimate reason why we want things to go well? 😉

With ❤️,
Matteo

*** Sefirot’s Creative Bulletin ***

In this bulletin I tell you how we run an independent publishing company.
🕰 If you want to read past Bulletins, you can find them here https://blog.sefirot.it/tag/creative-bulletin
🚀 If you want to share it with friends, please do!
🐝 If someone shared it with you and you’d like to subscribe, follow this link
🔮 Did you know that we also have a Telegram group where you can connect with other creatives?