Creative Bulletin

Creative Bulletin n.340

In a few weeks, we’ll be launching AdLighter, the advertising tool we’ve been working on for months. It’s a platform for generating creative assets (images, body copy, scripts, videos 🔥, the evolution of AdMachine), and we’re looking for beta testers. If you’re interested, we’ll be

Creative Bulletin

Creative Bulletin n.338

At my Portuguese retreat, I’m focusing on finishing one of the projects I’ve been working on since April: it’s the evolution of AdMachine, and it’s called AdLighter 😊 Over the next few weeks, I’ll be inviting anyone interested to a presentation of the platform! I’ve

Creative Bulletin

Creative Bulletin n.337

Ten days ago, my girlfriend came to join me in Lisbon. I told her, “I’m really tired from work, so let’s take a few days to relax. I’m not even going to open my laptop.” The shadow. On the third day, we got food poisoning (yes, I

Creative Bulletin

Creative Bulletin n.327

I’d also like to remind you that tomorrow is the last day to get your copy of BriteBox with the special community offer >> https://sefirot.it/britebox/idea-generation  After that, those two lunatics in the photo will be raising the price and officially opening sales to the

Creative Bulletin

Creative Bulletin n.326

Someone asked me via email, and it’s a good opportunity to remind you that we’re launching BriteBox tomorrow: that’s when it will finally be available to purchase! (Which is why you haven’t been able to find it on the website yet. We’ll send you the

Creative Bulletin

Creative Bulletin n.325

I just got back from a shamanic retreat and I've been heads-down building something new for you: BriteBox Idea Generation. It's a tool designed to support brainstorming sessions of any kind — tomorrow we'll share more details, including when it becomes available.  A time when

Creative Bulletin

Creative Bulletin n.324

And just like that, this year’s Turin Book Fair is over, and I’m about to disappear for a few days to recover 😅 I want to take the opportunity to thank everyone who stopped by to say hi. Truly, thank you from the bottom of my heart! What’s

Creative Bulletin

Creative Bulletin n.323

Work in progress at the Turin Book Fair. Today we’re setting everything up with the products ❤️ Meanwhile, if anyone wants to come by and say hi, you’ll find us at stand N74, Hall 3! The halfway point. By now, May has become the real dividing line of the

Creative Bulletin

Creative Bulletin n.322

What you see in the screenshot above is the new version of AdMachine that Lino and I have been working on. It lets you do research, develop creative angles, and generate images. It’s a constant challenge, and we’re having a great time building it ❤️ Turin International Book Fair.

Creative Bulletin

Creative Bulletin n.320

Yesterday we launched How to Lead a Creative Life. It’s been going amazingly well: we hit our goal within just a few hours. Thank you so much ❤️ If you’d like to check it out, you can find it here >> https://sefirot.it/creative-life  You have to

Creative Bulletin

Creative Bulletin n.319

I’m very happy to share that we finally have a release date for How to Lead a Creative Life. It’s coming out next week, on Tuesday the 21st, as a limited edition printed on special paper ❤️ The pressure of getting everything ready. I’ve just finished filming the

Creative Bulletin

Creative Bulletin n.318

Yesterday I started shooting the stop-motion for How to Lead a Creative Life. I hope I’ll be able to share the final result with you in a couple of weeks ❤️ Creativity is bursting right now. I have so many things to do I barely know where to start: yesterday

Creative Bulletin

Creative Bulletin n.317

In the photo, Lino, our marketing manager, laughing as he looks at the creatives we put together in just an hour with the new version of AdMachine. In the next few days we’ll see how they perform; what’s certain is that we’ve broken out of the prison

Creative Bulletin

Creative Bulletin n.316

Yesterday, Lino and I used Claude Code to build a new version of AdMachine, our tool for generating creatives for Facebook and Instagram. Now it creates groups of creatives in 5 minutes ❤️ What this means for us. Developing ads every week, with such a short lifespan, was becoming repetitive work,

Creative Bulletin

Creative Bulletin n.315

In this period we’re doing a thousand things. There’s the preparation for the launch of How to Lead a Creative Life, and the e-learning platform, and the search for teachers, and the implementation of a new business model, and... and... and... Every now and then I feel so

Creative Bulletin

Creative Bulletin n.314

Last week I had a day of discouragement. I couldn’t get out of a vicious circle of thoughts: it’s harder than before, those strategies don’t work as well anymore, the idea we had on Monday that seemed brilliant by Thursday had already turned into a disaster, and

Creative Bulletin

Creative Bulletin n.313

I found the cover I love ❤️ And the best part is that, flipping back through the notebooks I had with me in Porto six months ago, I realized one of the drafts actually looks a lot like it. I made it in the garden of the Serralves Foundation, a magical

Creative Bulletin

Creative Bulletin n.312

This is the visual summary of my madness over the past week 😅 I must have done hundreds of drafts, because none of them satisfied me. I even created AI renders in the hope that seeing it realized might convince me (of course, it was completely useless, haha). Finally, the one

Creative Bulletin

Creative Bulletin n.311

I’ve just finished laying out my new manual How to Lead a Creative Life 🚀 It might be released in April! Making ourselves available. When Lino and I meet on Tuesdays to work, we never know exactly what we’ll end up working on. Of course, we know our meetings

Creative Bulletin

Creative Bulletin n.310

This is me and Lino, the Marketing Manager, at the end of one of our Tuesday afternoon strategy and creativity sessions. In search of a structure. I’m trying to find an organization that allows me to handle everything that objectively needs managing: in the mornings I focus on product

Creative Bulletin

Creative Bulletin n.309

This is one of the illustrations from the new creativity manual. I’m almost halfway through it: laying it out is the most fun part of my day ❤️ In a few weeks it will be ready for anyone who’d like to apply as a beta reader. The intùiti evenings

Creative Bulletin

Creative Bulletin n.308

I’m working on the cover of my new creativity manual. I took a page from The Creative Ambush and drew over it. I’m not totally satisfied yet, but I can feel that I’m getting closer. Creative dissatisfaction. Over the past week I’ve been focused on the

Creative Bulletin

Creative Bulletin n.307

Today Lino, our marketing manager, and I got together to write new videos for The Creative Ambush ads and “try” to shoot them. In the end we ran into a technical issue with an app and ended up redoing the same work ten times. Damn it 😅 As Lino likes to

Creative Bulletin

Creative Bulletin n.306

The other day, with friends and colleagues, we were talking about what’s working on Instagram, which strategies to adopt, how many reels to post, and the big, endless complaint about how much we’ve all become slaves to that platform. At one point I said: “We’re all skilled

Creative Bulletin

Creative Bulletin n.305

Starting today, I’m going to start putting together a plan in my notebook. With a single goal: to succeed. What does success mean to me? It does not simply mean launching a new e-learning platform, or another book, or ten more products. It means moving ever closer to the