Creative Bulletin

Creative Bulletin n.308

I’m working on the cover of my new creativity manual. I took a page from The Creative Ambush and drew over it. I’m not totally satisfied yet, but I can feel that I’m getting closer. Creative dissatisfaction. Over the past week I’ve been focused on the

Creative Bulletin

Creative Bulletin n.307

Today Lino, our marketing manager, and I got together to write new videos for The Creative Ambush ads and “try” to shoot them. In the end we ran into a technical issue with an app and ended up redoing the same work ten times. Damn it 😅 As Lino likes to

Creative Bulletin

Creative Bulletin n.306

The other day, with friends and colleagues, we were talking about what’s working on Instagram, which strategies to adopt, how many reels to post, and the big, endless complaint about how much we’ve all become slaves to that platform. At one point I said: “We’re all skilled

Creative Bulletin

Creative Bulletin n.305

Starting today, I’m going to start putting together a plan in my notebook. With a single goal: to succeed. What does success mean to me? It does not simply mean launching a new e-learning platform, or another book, or ten more products. It means moving ever closer to the

Creative Bulletin

Creative Bulletin n.304

Yesterday I found out that we won’t be reimbursed about 5,000 euros in Carta del Docente vouchers, a system of vouchers that teachers in Italy can use and then get reimbursed by the state. A law was changed during the year, and they informed us with a simple

Creative Bulletin

Creative Bulletin n.303

Yesterday we went out for a Christmas aperitivo (the photo is from dinner afterwards, because once again we forgot to take one with our glasses in hand). As usual, I organized it too late and half the team had already left for the holidays. Next year I’ll do it

Creative Bulletin

Creative Bulletin n.302

Here is what is waiting for us in 2026 ❤️ I am not yet sure whether it will be called Sefirot School (the name is still a work in progress). Angelo, our developer, says we should be able to start letting you test it in February. Feeling full. A couple of

Creative Bulletin

Creative Bulletin n.301

0:00 /0:27 1× Check out the video—I really think anyone in communication will get a kick out of it. 😊 This is the project I’ve poured myself into these past few weeks. It runs like a dream, and we’re launching it tomorrow. Honestly, it’s a

Creative Bulletin

Creative Bulletin n.300

Yesterday I led an intùiti workshop at IAAD. It was exciting to talk about creativity and creative blocks with first-year university students. I would have loved to attend a class like that when I was their age, when I was angry and frustrated because I couldn’t express myself the

Creative Bulletin

Creative Bulletin n.299

What started out as a game (“Everyone’s using this blessed AI,” I told myself. “Why not give it a try?”) has turned into something truly promising. In the image, you can see my first project: I integrated the knowledge base of Ad Machine, our tool for creating ads, into

Creative Bulletin

Creative Bulletin n.298

This week I organized a team dinner to spend some time together, celebrate, laugh, and have some fun. We went to one of my go-to Chinese spots and, as usual, we got so caught up in goofing around that no one remembered to take a photo (the one above is

Creative Bulletin

Creative Bulletin n.297

In the photo, my most creative moment of the week: watching (or rather, observing) my brother skillfully cut holes into my doors to install two cat flaps. Cat flaps that Sole still hasn’t learned how to use. Damn it 😅 In last week’s newsletter, I mentioned that one of

Creative Bulletin

Creative Bulletin n.296

I think I’ve just found the title for my new book 😅 With The Creative Ambush, I wanted to shake things up. This time, I’m trying to offer something different: a full set of tools to help you imagine, build, and actually sustain your creative life. Writing process and

Creative Bulletin

Creative Bulletin n.295

These days, I’ve been rereading the first draft of my new creativity manual, and I’m still not satisfied. I realized I wrote the entire first half trying to teach what I thought potential readers would want to learn. But from the second half onward, something shifted—I tapped

Creative Bulletin

Creative Bulletin n.294

When we talk about creativity, we usually focus on the action: having ideas, writing a book, making something, painting, working on a project. But what’s the ground creativity grows from? What are the best conditions for it? It’s not peace, and it’s not calm. And it’s

Creative Bulletin

Creative Bulletin n.293

Yesterday I picked up my awl again, prepared the canvas and cardstock, and put together the cover you see in the image above. Next month, A armadilha criativa will be released with the publisher Grupo Infinito Particular 🔥 Heading into a new era. The one that’s almost behind us has

Creative Bulletin

Creative Bulletin n.292

I took this photo last month while visiting the Fundação de Serralves in Porto. It’s a piece by William Kentridge. What really struck me was the idea of drawing directly over the pages of a book: I’d love to try something similar for the cover of the manual

Creative Bulletin

Creative Bulletin n.291

Yesterday, The Creative Ambush was released in the United States, Canada, the United Kingdom, and Australia by the American publisher Andrews McMeel 🎉 If you're in the US and feel like sharing it with friends, I’d really appreciate it! Daring to move beyond prejudice. When I first tried

Creative Bulletin

Creative Bulletin n.290

Since I didn’t bring any gifts back from Porto for my friends, I decided to cook for them instead. What you see in the photo is my francesinha alla piemontese (with boiled beef, ham, and sausage 😅): beautiful to look at and absolutely deadly when it comes to digestion. Creativity

Creative Bulletin

Creative Bulletin n.289

In the photo, the view I had for a month from the terrace of my apartment in Porto: it’s what I’ll take home with me, in my heart ❤️Some of you will be reading this bulletin while I’m already flying toward Turin. Goodbye, Porto! Thank you for

Creative Bulletin

Creative Bulletin n.288

Yes, I did it: I ordered a francesinha, the famous dish from Porto 😂 It's a sandwich filled with various kinds of meat and ham, topped with cheese, an egg, and a sauce made from tomato and beer. Joining me on this adventure was Fabrizio (he and his girlfriend

Creative Bulletin

Creative Bulletin n.287

At sunset here in Porto, it feels like being inside a Turner painting. These days I’m completely dedicated to the new creativity handbook and the e-learning platform. One of the programmers we collaborate with will be working part-time on the project, so Sefirot School will be coming very soon

Creative Bulletin

Creative Bulletin n.285

Me and Sole, my cat, have arrived in Porto 🤟 Above: a portrait of the generosity of Portuguese taverns when it comes to wine. 👉 intùiti in Porto: just a reminder that I’ll keep hosting intùiti sessions every Wednesday, so if you happen to be in Porto and would like to

Creative Bulletin

Creative Bulletin n.284

As promised, here’s the chapter on blocks. “The goal of this chapter is to give you that push to start whatever it is you want to do—whether that’s painting, writing a novel, changing careers, moving to a new place, building a project, or starting a company. Careful:

Creative Bulletin

Creative Bulletin n.283

Last week, I asked you to share your creative blocks (thank you to those who did 🙏) It seems that one of the most common ones is related to money. “Will I earn enough or end up failing financially? Will I be able to support myself and my family?” I made