Creative Bulletin

Creative bulletin n.199

For the past two days I have been working very hard on the creativity manual I am writing. To avoid filling pages and pages with gibberish, I imagined I had to prep a college class so I started pacing back and forth in the living room talking to myself out

Creative Bulletin

Creative bulletin n.198

Last week was all about Black Friday. Whether you want it or not, we always end up working (and freaking out) quite a bit for this event. We sent you an email, but in case you didn't get it, we created special deals just for our community. You can find

Creative Bulletin

Creative bulletin n.197

The most satisfying moment of the week came courtesy of those 4 blue buttons in the Report section of our management system (it only took a month of work to get them up and running!). They are designed to help us considerably in streamlining administration. When I tried them out

Creative Bulletin

Creative bulletin n.196

The highlight of the week came courtesy of Davide Santocchi, former writer for Maccio Capatonda, a super famous Italian comedian, who shot test videos for new ads for Fabula 😂 You can see them on our TikTok >> https://www.tiktok.com/@.sefirot Projects in the making * A TikTok filter. Yes, we

Creative Bulletin

Creative bulletin n.195

Say hello to a nightly test of an intùiti TikTok filter. This is one of our side projects 😂 If you happen to see it in the next few days, it means it worked! It smells like collaborations. Last weekend I went to an event in Turin and discovered that Sefirot

Creative Bulletin

Creative bulletin n.194

Yesterday we had a call with Angelo, one of our amazing developers. Here you can see us immersed in the code looking for a bug. We are creating an automated system that will save over 20 hours of admin time per month 🤟 Courses and manuals.  We have finally launched Sefirot's

Creative Bulletin

Creative bulletin n.193

Last weekend I was in Bologna as a guest at Hacking Creativity Unplugged, the first physical podcast event that I highly recommend you follow (if your Italian is any good)😉 I presented BAD to an audience of more than 120 people and I was as comfortable as I've ever been

Creative Bulletin

Creative bulletin n.192

Simone and I shot some new videos for BAD. At first we followed the script, then we started laughing, and well...I think the best shots are the ones that came out at the end when we just went with the flow. You'll see them on FB soon 😂 A great

Creative Bulletin

Creative bulletin n.191

We started playing around with the packaging again. In preparation for a new production of intùiti, we are considering some improvements ❤️ we'll keep you updated. Writing Lab. Many are writing to ask us about the workshop we are planning with the writer Marco Cubeddu. We are still in the drafting

Creative Bulletin

Creative bulletin n.190

In the last week my days have been much like the image above: messy but in dire need of preciseness while I made landing pages for all the new courses we are introducing 😱 In the meantime, Sara is laying out 400 pages of analysis made with Fabula; Simone is sorting

Creative Bulletin

Creative bulletin n.189

Over the weekend we were guests of the Gomma Festival in Milan and had a much better time than we expected. (You can see Matteo and Sara in the pic; Simone took the only shot we have of the whole weekend 😂) Let’s face it. We didn't feel too much

Creative Bulletin

Creative bulletin n.188

I was struggling with this bulletin and asked intùiti for help. The cards I drew (the ones in the photo) invited me to focus on the joy of living and the concept of giving and receiving. The word «joy» in particular resonated with me 😘 A possible misunderstanding. I think fatigue

Creative Bulletin

Creative bulletin n.187

As you may have noticed, I took a long break. The biggest challenge this year - and it's funny given all the turmoil of the past weeks - has been to actually disconnect. Getting on a plane for a non-business trip made my knees shake 😂 In the photo, among other

Creative Bulletin

Creative bulletin n.186

What is the difference between something we like and something we don't like? Between something that "works" and something that doesn't work? I asked myself this same question at nineteen, when my Design professor handed me back my very first submission saying: «It doesn’t work». That evening I sat

Creative Bulletin

Creative bulletin n.185

Small teams grow ❤️ It's impressive to think that a few years ago there were just two of us and now we have to make alignment calls to decide how to coordinate the workflow. Hurray for benchmarking. This week the creative team (Sara, Simone, and Daniela) was on a 5 hours

Creative Bulletin

Creative bulletin n.184

The above is a graph of Sefirot's market positioning. Among our main competitors, in addition to manuals, courses, chatGPT, we also included "talent" 😂 Let’s talk about competitor analysis. There are two big mistakes one can make when it comes to competitor analysis: the first is not doing it due

Creative Bulletin

Creative bulletin n.183

Pictured here you can see the 12 relay copies of BAD in Italian and English. Overlooking the copies there's Simone's satisfied expression because, in addition to being beautiful, unlike our other products, they are also bulky and it makes quite an impression to see them stacked on the table 🤟 BAD

Creative Bulletin

Creative bulletin n.182

Yesterday we went to Dalia Oggero’s home, the editor from Einaudi who supervised us in the design of Edito. We filmed some videos at her place (even one in which we discuss our aggressive ads 😂) - It ended around a table eating pasta, drinking wine, and chatting about publishing.

Creative Bulletin

Creative bulletin n.181

From the top: * Simone and I shooting a video tutorial for intùiti (I’m pretending to have pants on but I’m in shorts cause it’s scorching hot in Turin – Sara had the brilliant idea to capture this moment 😂) * Sara setting off for a delivery of one of our

Creative Bulletin

Creative bulletin n.180

We’re about to print a new batch of Fabula (🎉🎉🎉) and we decided to try a hard pack for the occasion. The one in the photo is the prototype we made ourselves to test the graphic design (designers, always print as you design 😂) We can't wait to see the actual

Creative Bulletin

Creative bulletin n.179

No bulletin last week because I was in Umbria attending a shamanic training. It was an intense, impossible to describe five days. Yesterday, while we were doing the weekly briefing and Daniela was reminding me of the endless list of backlogged tasks with my name on it, I was explaining

Creative Bulletin

Creative bulletin n.178

Monday night I held a presentation on the Mario' series for the release of Mario4. Thanks again to Andrea, events manager of laFeltrinelli libraries, for organizing, and to those who came to support 🙏 🐈🐈🐈 What we’ve been up to The post-book fair recovery is always tough and finding back the

Creative Bulletin

Creative bulletin n.177

This is us at the Turin Book Fair. We had so much to do that we remembered to take a group photo only at the last minute, as we were already dismantling the booth 😂 ❤️❤️❤️ Nice things from the Fair * This year the team worked so well, and I’d like

Creative Bulletin

Creative bulletin n.176

Hear ye, hear ye! We will be at the stand W69 of the Oval pavilion during the Turin Book Fair. Yep, that’s a Sefirot mug❤️ Come and get yours! You’ll find us here ‘till the 22nd. 🧠🧠🧠 About the Fair * The stand. The assembly is going smoothly. We have

Creative Bulletin

Creative bulletin n.175

Yesterday we shot some videos for Cicero's ads. In the picture you can see Simone and Sara (I'm inside the camera along with Sole, my cat 😅). After a few rather cheesy shots, in which I looked into the camera to say why and how Cicero is a great product, we