Creative Bulletin

Creative bulletin n.191

We started playing around with the packaging again. In preparation for a new production of intùiti, we are considering some improvements ❤️ we'll keep you updated. Writing Lab. Many are writing to ask us about the workshop we are planning with the writer Marco Cubeddu. We are still in the drafting

Creative Bulletin

Creative bulletin n.190

In the last week my days have been much like the image above: messy but in dire need of preciseness while I made landing pages for all the new courses we are introducing 😱 In the meantime, Sara is laying out 400 pages of analysis made with Fabula; Simone is sorting

Creative Bulletin

Creative bulletin n.189

Over the weekend we were guests of the Gomma Festival in Milan and had a much better time than we expected. (You can see Matteo and Sara in the pic; Simone took the only shot we have of the whole weekend 😂) Let’s face it. We didn't feel too much

Creative Bulletin

Creative bulletin n.188

I was struggling with this bulletin and asked intùiti for help. The cards I drew (the ones in the photo) invited me to focus on the joy of living and the concept of giving and receiving. The word «joy» in particular resonated with me 😘 A possible misunderstanding. I think fatigue

Creative Bulletin

Creative bulletin n.187

As you may have noticed, I took a long break. The biggest challenge this year - and it's funny given all the turmoil of the past weeks - has been to actually disconnect. Getting on a plane for a non-business trip made my knees shake 😂 In the photo, among other

Creative Bulletin

Creative bulletin n.186

What is the difference between something we like and something we don't like? Between something that "works" and something that doesn't work? I asked myself this same question at nineteen, when my Design professor handed me back my very first submission saying: «It doesn’t work». That evening I sat

Creative Bulletin

Creative bulletin n.185

Small teams grow ❤️ It's impressive to think that a few years ago there were just two of us and now we have to make alignment calls to decide how to coordinate the workflow. Hurray for benchmarking. This week the creative team (Sara, Simone, and Daniela) was on a 5 hours

Creative Bulletin

Creative bulletin n.184

The above is a graph of Sefirot's market positioning. Among our main competitors, in addition to manuals, courses, chatGPT, we also included "talent" 😂 Let’s talk about competitor analysis. There are two big mistakes one can make when it comes to competitor analysis: the first is not doing it due

Creative Bulletin

Creative bulletin n.183

Pictured here you can see the 12 relay copies of BAD in Italian and English. Overlooking the copies there's Simone's satisfied expression because, in addition to being beautiful, unlike our other products, they are also bulky and it makes quite an impression to see them stacked on the table 🤟 BAD

Creative Bulletin

Creative bulletin n.182

Yesterday we went to Dalia Oggero’s home, the editor from Einaudi who supervised us in the design of Edito. We filmed some videos at her place (even one in which we discuss our aggressive ads 😂) - It ended around a table eating pasta, drinking wine, and chatting about publishing.

Creative Bulletin

Creative bulletin n.181

From the top: * Simone and I shooting a video tutorial for intùiti (I’m pretending to have pants on but I’m in shorts cause it’s scorching hot in Turin – Sara had the brilliant idea to capture this moment 😂) * Sara setting off for a delivery of one of our

Creative Bulletin

Creative bulletin n.180

We’re about to print a new batch of Fabula (🎉🎉🎉) and we decided to try a hard pack for the occasion. The one in the photo is the prototype we made ourselves to test the graphic design (designers, always print as you design 😂) We can't wait to see the actual

Creative Bulletin

Creative bulletin n.179

No bulletin last week because I was in Umbria attending a shamanic training. It was an intense, impossible to describe five days. Yesterday, while we were doing the weekly briefing and Daniela was reminding me of the endless list of backlogged tasks with my name on it, I was explaining

Creative Bulletin

Creative bulletin n.178

Monday night I held a presentation on the Mario' series for the release of Mario4. Thanks again to Andrea, events manager of laFeltrinelli libraries, for organizing, and to those who came to support 🙏 🐈🐈🐈 What we’ve been up to The post-book fair recovery is always tough and finding back the

Creative Bulletin

Creative bulletin n.177

This is us at the Turin Book Fair. We had so much to do that we remembered to take a group photo only at the last minute, as we were already dismantling the booth 😂 ❤️❤️❤️ Nice things from the Fair * This year the team worked so well, and I’d like

Creative Bulletin

Creative bulletin n.176

Hear ye, hear ye! We will be at the stand W69 of the Oval pavilion during the Turin Book Fair. Yep, that’s a Sefirot mug❤️ Come and get yours! You’ll find us here ‘till the 22nd. 🧠🧠🧠 About the Fair * The stand. The assembly is going smoothly. We have

Creative Bulletin

Creative bulletin n.175

Yesterday we shot some videos for Cicero's ads. In the picture you can see Simone and Sara (I'm inside the camera along with Sole, my cat 😅). After a few rather cheesy shots, in which I looked into the camera to say why and how Cicero is a great product, we

Creative Bulletin

Creative bulletin n.174

Matteo here. From now on I’ll be writing the bulletin in first person since Andrea left Sefirot’s executive board. We hadn't felt aligned for some time, so last week I suggested that he take a more peripheral role and stay on as an author. And he accepted. I

Creative Bulletin

Creative survey n.1

We talked about us for over 172 weeks 😂 So now we thought it was the right time to pass the mic to you and get to know you better: who you are, what you think, what you do, what makes you tic. We created a short survey (5 min tops

Creative Bulletin

Creative bulletin n.172

We are almost ready to go to print with BAD 🤟 It took us a while because we were designing a better system for pulling out the book and cards, and in the picture you can see the end result. We are very happy with it! 🦊🦊🦊 What we’ve been up

Creative Bulletin

Creative bulletin n.171

Yesterday Matteo had the flu. It turned out to be a blessing: he stayed home and drew the cover of Mario4. He hadn't felt that creative in weeks. It reminded him that to do things with intensity you must take a moment for yourself, turn off your cell phone and

Creative Bulletin

Creative bulletin n.170

Sefirot's branded foosball table is here ❤️❤️❤️ It will be made by Garlando, the very company that invented the foosball table! If you’re planning to go to the Turin Book Fair in May, come and challenge us 😉 🔥🔥🔥 Our week * We ended up on Rai Movie channel (one of the national

Creative Bulletin

Creative Bulletin n.169

In the photo you can see the hazel tree under which Matteo's first cat, Sefirot, is buried (he passed away the day before we went to the notary to register the name of the company). Matteo planted the hazel tree 4 and a half years ago, it is the same

Creative Bulletin

Creative Bulletin n.167

As we often say, we are the first users of our products. In fact, when Matteo the other night, felt like he was ready to really work on his new novel, he pulled down the paintings and hung Fabula on the wall. The funny part is that he was surprised

Creative Bulletin

Creative Bulletin n.161

We got a little tired of telling you that BAD is doing great and that we are working on this and that (you’re probably fed up with it too 😅), we end up repeating ourselves and repetition is the opposite of creativity. Instead, we thought about telling you about the