Creative Bulletin n.212

Most of my days are occupied by drawing Creative Ambush vignettes and sending photos of Sole, since everyone wants to know how he's doing😂 (he's doing great by the way!).

Boyhood or growth?
The trip is paying off. The other night I talked about my biggest problem with Umberto, our legendary Market Man: I know what new products I should develop but ... I'm afraid it's just a ploy to grow the business and, as if I feel like there's something wrong with it, I lose momentum.

As I was sharing this with him, I was laughing (kind of a crazy laugh, I must admit) because I realized that it didn't make any sense. He yelled at me (and I thank him for that 🙏) and asked me whether I would rather waste my time worrying about ads that don't run as well as they used to or spend the same amount of time on developing useful products for others.

I must admit that his point was quite reasonable 😂 but I couldn't even respond. I felt a weight on my chest, like a hand pressing down preventing me from breathing.

I wondered if it was my inner child, the eternal rebel, who does not want to become an adult. I'm also wondering if becoming an adult is such a great idea. Maybe it is less fun?

Yet something happened
In the following days I got calls from two different companies asking me to develop new products (some of their ideas really fired me up). A coincidence maybe? 😅 I'm also getting inspired by more things, both for stories and novels and for tools, as if the channel has opened again.

In fact… I’d like to know what you think!

🌹🌹🌹 Survey for new products 🌹🌹🌹
A brief survey of ideas that are coming up at Sefirot. Some of you have been following us for years, for others it's only been a few weeks: I would love to get your opinion on possible directions to take.

>> https://forms.gle/85c7ELWBtVNiohx7A

🌈 Creative takeaway: let’s get away from repetition to build a new world
Yesterday I was reading a book in which the authors talk about the benefits of breaking routines: brushing your teeth with your left hand if you are right-handed, changing the route you take on a daily basis, taking an ice-cold shower, etc., all of these changes would be blessings for creative thinking.

I realized that's exactly what happened to me these days, in a wider way by changing city: having to cook on induction stoves; grocery shopping in a different way; jogging in other environments. It is tiring at first but then it makes you feel that you can do whatever you want, that all those routines you were so used to before were not so important.

And this new me had the courage to perform a miracle, to take Sole out on a leash....

Is this a new world? 😉

With ❤️,
Matteo