Creative Bulletin n.254

Yesterday I began shooting the stop-motion video for Brando, the branding tool we’ll be launching in the new year. Sole was amazing: he didn’t step into the frame even once! 😂

The importance of play. I had so much fun. I bought professional stop-motion software and worked from 3:00 PM to 9:00 PM without realizing how much time had passed. By the evening, I was absolutely thrilled.

There’s no better time than Christmas to remind ourselves to nurture our inner child. ❤️

🌈 Creative Takeaway: The Magic of Falling Apart

The other day, I stopped by my accountant’s office to wrap up the year, and somehow, starting in June, we managed to pull off a miracle. The year began terribly, but we turned everything around.

It made me reflect: back in early March, I was walking through the streets of Lisbon, alone, wondering if I should shut everything down. Now, I can’t wait to launch new products in the coming year.

I think it all started one evening with my friend Umberto. That night, I allowed myself to fall apart and shared everything: how I was feeling, my fears, and the challenges I was facing. The next day, my energy came back, and something good began to happen. Looking back, the miracle started there.

Don’t be afraid to fall apart (it happens to all of us sooner or later).

What’s important, I believe, is not pretending everything is fine—because if you do, nothing changes 😅

Wishing you a Merry Christmas and a Happy New Year!

With ❤️,
Matteo

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