Creative Bulletin n.258

Yesterday, the Sefirot team came together to celebrate the launch of Brando, which has already secured the funding needed for its first production. A heartfelt thank you to everyone who has supported us 🙏

If you haven’t been following along, you can find all the details here: https://sefirot.it/brando-deck 

The One Thing We Can Control. Every day brings a new challenge: one day, ads stop working because Facebook changes something; the next, it’s a delay in supply shipments; then, it’s bureaucratic red tape.

After years of navigating these obstacles, we’ve learned that the only thing we can reliably control—even just a little—is what we create. That’s why this year, we’ve decided to focus on launching new products, finding balance even in the face of setbacks 😅

If you’re working on a personal project, here’s a tip: when you feel stuck, focus on what’s within your control. It’s always energy well spent!

🌈 Creative Takeaway: The Best Solution Is to Celebrate

This is our eighth launch, and over time, the excitement has lessened. The process has become more streamlined, almost routine. We’ve learned what works and what doesn’t, and while things are simpler now, the downside is that as the initial nerves fade, so does some of the enthusiasm.

I’ve realized the best way to keep that spark alive is to share the moment with people who matter—the ones who worked on the project, who support you day in and day out. Sit down together, share a meal, pop open a bottle, laugh, and celebrate.

In the end, what I remember most from every launch isn’t the product itself—it’s the people I shared it with 🌹

Thank you to everyone who’s been part of this journey!

With ❤️,
Matteo

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