Creative Bulletin n.269
We’ve been getting this question a lot, so I think we didn’t explain it clearly enough in the last few emails 😅 The launch of Fabula for Non-Fiction will be on April 23rd, while the webinar is on the 19th, as you can see in the image!
If you’d like to sign up for the webinar, yes, there are still spots available! You can register here >> https://tidycal.com/matteo-di-pascale/webinar-fabula-for-non-fiction
Things keep getting worse. Facebook ads don’t work like they used to. Neither do the other channels. Even emails are less effective (damn 😅). The dollar has dropped, drastically cutting into sales in the US. Don’t even get me started on the stock market. In short: it’s a mess.
When I think about it, it really gets to me. I try to come up with solutions to these problems—at least the ones I think I have some control over (definitely not the dollar)—but I only end up feeling worse.
I try to calm myself by repeating that it’s just a cycle, that this time last year everything seemed to be falling apart, and in other years, during other months, there was the same sense of discouragement. And I know that anyone feeling this way right now is probably thinking: that’s not comforting at all.
It’s not meant to be. Maybe it’s part of a larger creative process, maybe there are things that just can’t be fixed, and thoughts that only show up to bother us and bring us down—and the only real option is to learn not to give them too much weight.
Things keep getting better. Meanwhile, over the past few weeks I’ve started writing a movie that I talk about with friends, full of excitement. I jotted down the first ideas for a series of video lessons and felt genuinely moved. I came up with a new strategy for The Creative Ambush that I’m completely in love with.
🌈 Creative takeaway: They’ll never take our heart.
They’ll try, oh yes, but they won’t succeed. I don’t believe the world actually wants us to be creative—things are easier when they’re all the same, predictable, mechanical—and that’s probably why, now and then, we feel dejected.
But even after one or two days like that, when we least expect it, there comes that joy—when a good idea hits, when there’s a spark, and my god, that’s the one we needed, the right one, what a wonder! It’s ecstatic. And suddenly the darkness fades and everything starts to shine again.
It’s for that joy that we do what we do. Never stop doing it 😘
With love,
Matteo
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