Creative Bulletin n.282
In the coming days, we’ll be launching Ad Machine, our new tool for developing ads on Facebook and Instagram 🚀
I’ve recorded nearly 3 hours of lessons, and the framework works really well. I believe it’s a crucial piece for anyone with a project: FB and IG ads are what allowed us — and still allow us — to run a completely independent business.
It’s an incredibly valuable skill to have. Keep an eye on your inbox over the next few days 🔥
I need your blocks. Lately, I’ve been banging my head against a chapter of my new creativity handbook. Compared to The Creative Ambush, which is quite sharp and provocative, with this book I want to provide concrete tools to help people live a creative life, launch a project, and keep it going. And to pull that off, I realize I need equally concrete problems.
That’s why I’m asking you:
“What’s stopping you from starting to do what you want to do? What’s keeping you from starting to write that book, paint, launch your project, start your business, or change careers?”
To anyone willing to share: thank you 🙏
🌈 Creative takeaway: the courage to overshoot
Today I was feeling a little down: with Ad Machine, we’ll only be at three new products this year, and back in January I had promised six. It’s August now, and the truth is, we’re never going to make it. We gave it our all — and this is the best we could do.
I told myself: “This time, you really overshot.”
Then I thought — damn — three new products is a lot, especially considering we used to launch one every two years since we started.
So yeah, sometimes it could even make sense to overshoot on purpose, to set your sights outrageously high, and then give it everything — only to fall short and realize you still got further than you ever thought possible 🌹
With love,
Matteo
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