Creative Bulletin n.299

What started out as a game (“Everyone’s using this blessed AI,” I told myself. “Why not give it a try?”) has turned into something truly promising.

In the image, you can see my first project: I integrated the knowledge base of Ad Machine, our tool for creating ads, into an automated workflow that analyzes a product’s website, does research, and then generates creative angles.

Angles we can then transfer into a second tool that turns them into prompts for image generation.

How much my perspective has changed. A few weeks ago, I took a course where I learned that generative AI is statistical—it gives you the most likely result—and that’s precisely why experts craft extremely precise prompts. The more you narrow the funnel, the more likely you are to get the result you want.

And aren’t we basically building funnels ourselves? Doesn’t Fabula teach you to follow a structure to write books? Edito to improve them? BAD to design them? Cicero to excel at Public Speaking?

Aren’t these all tools that help reduce the margin of error for those using them? And voilà! A lightbulb moment 😅

What if I treated AI as if it were a user of our own products?

An unexpected result. We learn by example: we study the theory, then we read case studies, and that’s how we internalize everything.

And what was my ChatGPT doing after I had trained it properly? It was giving me an incredible number of well-crafted examples!

The system wasn’t doing the work for me, it was generating dozens and dozens of prompts I could learn from.

Don’t we get better by playing against computer-powered chess?

And what if that same computer could accelerate our learning of narrative structures, editing techniques?

What if it could teach us to read intùiti? 😜

🌈 Creative takeaway: having the courage to venture into new territory

There’s fear and prejudice around AI. Even I, until just a few weeks ago, believed that creativity and AI couldn’t and shouldn’t mix too much. Not only that: I even wondered whether I should treat it as a competitor.

Then I told myself: “Matteo, don’t limit yourself. Go deeper.”

That feels like a much more constructive mindset ❤️

Warmly,
Matteo

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