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Check out the video—I really think anyone in communication will get a kick out of it. 😊 This is the project I’ve poured myself into these past few weeks. It runs like a dream, and we’re launching it tomorrow.

Honestly, it’s a big leap. When I first showed the video around to friends and colleagues, their reactions floored me. Everyone got so excited. They wanted to try it right away, show it to their bosses, bring it into the office ASAP. I haven’t seen that kind of instant, genuine enthusiasm in ages.

Looking back, it actually makes sense. Ad Machine used to be this niche thing—pretty hard to get into. Now, with AI, it just works. It’s simple. Anyone can use it.

I’ll admit, I was pretty skeptical about AI at first. As long as it was just making cool astronaut pictures, I didn’t take it seriously. But this? This is actually useful. And now I’m really curious to see where it goes.

More contact. I love books. For years, I was all about analog. That physical feeling mattered to me: the weight of the product, the pages you can flip, the smell, shipping it to you, knowing it takes up real space in someone’s life.

But last weekend, I ran a couple of intùiti workshops in Desenzano, and it hit me again: it’s not really about print or digital. Even the best physical product just gathers dust unless someone draws you in, guides you through it.

What we really need is more contact, period. That’s it. So, whether it’s a course in person, on Zoom, with a teacher, or with AI, I’m all for anything that helps us take that first step, get creative, and actually use the tools we have.

🌈 Creative Takeaway: find some joy in the fight

This year, we fought hard (and Lino’s going to crack up when he reads this because he knows). Now that December’s here, I can admit I sometimes made things more dramatic than they needed to be. But hey, I chose this life, and looking back, I actually had fun in the mess of it all.

So yeah, I’m planning to laugh a little more. 😅

With love,
Matteo

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