Creative Bulletin n.302

Here is what is waiting for us in 2026 ❤️ I am not yet sure whether it will be called Sefirot School (the name is still a work in progress). Angelo, our developer, says we should be able to start letting you test it in February.

Feeling full. A couple of hours ago I created the WhatsApp group to organize the team’s Christmas drinks. I opened with this line: “If I am sending this message, it means that after 7 years we are still here 🎉” Right after that, I thought, “How amazing.”

I do not know what you are doing, but if you are managing to keep going and, in general, if you are still here, there is something worth celebrating.

Ideological questions. After talking about our new product with AI, I received a few protest emails. I realize this is a very heated topic in the creative field, and I think it is worth keeping the discussion alive.

👉 Here you can read an excerpt from my new book (which will be released in the coming months), where I talk specifically about AI and creativity. Let me know what you think!

🌈 Creative takeaway: approaching the new with humility

For two years I thought, “What nonsense, AI has nothing to do with creativity.” Now I am trying to approach this new tool with humility, looking at 1) what it really is, and 2) whether it can be useful to me, and how.

Instead of judging the new by default (a very uncreative attitude), let’s discover what it has to offer 🌹

With love,
Matteo

*** Sefirot’s Creative Bulletin ***

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