Creative Bulletin n.312

This is the visual summary of my madness over the past week 😅 I must have done hundreds of drafts, because none of them satisfied me. I even created AI renders in the hope that seeing it realized might convince me (of course, it was completely useless, haha).

Finally, the one that started to resonate with me arrived: it’s in the mosaic above, but I won’t tell you which one yet, I’ll let you guess.

The pain of worry. For a long time (those who read me often know this) I agonized over ads that weren’t performing the way they used to. It had become a fixed thought, almost obsessive. In some ways similar to the one about the cover.

And of course someone might say: “Makes sense: you care about your company, you care about your book. Of course you worry, it’s completely understandable”.

Understandable or not, I realized that giving it so much importance isn’t healthy and is also very counterproductive. I felt trapped inside a cage of dark, unhelpful thoughts: “What if we don’t make it? What if things keep going badly? What if I can’t get the cover right? What if, what about”. A nightmare.

🌈 Creative takeaway: lower the stakes to rediscover joy

At a certain point I told myself: “So be it. If it goes badly, I’ll reinvent myself. If the cover doesn’t convince me, it won’t be the end of the world”.

And suddenly I was out of the cage. Ads went back to being a game, the cover a pleasure, and working on it a privilege, and wouldn’t you know it, everything started to unlock.

With ❤️,
Matteo

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