Creative Bulletin n.316

Yesterday, Lino and I used Claude Code to build a new version of AdMachine, our tool for generating creatives for Facebook and Instagram. Now it creates groups of creatives in 5 minutes ❤️

What this means for us. Developing ads every week, with such a short lifespan, was becoming repetitive work, quite time-consuming (at least 4–5 hours), and above all demotivating.

👉 This tool means freedom from a type of work we couldn’t avoid and didn’t even know how to lighten. To give you an idea, when we saw the tool working, we literally started howling with joy.

Bringing ideas to life. This is a real revolution for creatives: you can bring your ideas into the digital world with unprecedented freedom and speed. Do you have a problem bothering you? You can build a solution. Do you have a project? You can create the first version and see how the world responds. Don’t miss this opportunity, take a look!

🌈 Creative takeaway: if it gives us energy, great, otherwise we don’t do it

The risk that comes with the excitement around these huge possibilities is getting lost, wanting to build massive and super complex tools, or believing you can ride this wave in the hope of making easy money. In short, there’s a real danger of wasting a lot of time chasing something you don’t actually care about.

The approach we’re adopting at Sefirot is to use AI only and exclusively to solve real problems we have, and only if it truly solves them instead of creating new ones (it’s already happened 😅)

In short, in such a fast-moving time, it’s easy to become slaves to technology. Let’s make sure we use it, and not the other way around!

With ❤️,
Matteo

*** Sefirot’s Creative Bulletin ***

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