Creative Bulletin n.322

What you see in the screenshot above is the new version of AdMachine that Lino and I have been working on. It lets you do research, develop creative angles, and generate images. It’s a constant challenge, and we’re having a great time building it ❤️

Turin International Book Fair. We’ll be at Pavilion 3, stand N74, every day from May 14 to 18. If you’re around, come say hi. We’d love to see you!

Where we choose to put our energy. Lately I’ve been living a bit more quietly because there’s so much on my plate — new launches, new products — and to handle it all I need focus, patience, and balance.

It’s also been a chance to pay closer attention to myself: how do I feel after working on a certain project? How do I feel after meditating, after eating something too heavy, after going to the gym?

I’ve noticed that some activities leave me exhausted and irritated, while others recharge me and make me feel alive (yesterday, while building the ads for How to Lead a Creative Life, I was literally hopping around the living room). And then there are the ones that get me so excited I can’t sleep afterward (like the new version of AdMachine, damn it 😅)

🌈 Creative takeaway: you never regret choosing what you love doing

Sometimes people show me a project and ask whether it’s worth pursuing, and I never really understand the question. If it’s something you genuinely enjoy, something that makes you feel good while you’re doing it, how could it not be worth it?

Working on intùiti while I was at the agency honestly saved my life. Every now and then I’ll spend a couple of hours working on AdMachine because it energizes me enough to balance out a day where something discouraging happened.

Finding something that makes us feel calmer, more restored, more alive, is a gift. And there’s no question about it: it’s worth giving our time to it.

With love,
Matteo

*** Sefirot’s Creative Bulletin ***

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