Creative Bulletin n.85

Creative Bulletin n.85

Here is a small preview of B.A.D., our tool for Business-Aware Design!

๐Ÿ๐Ÿ๐Ÿ What weโ€™ve been up to this week

We are on the finish line with 3 new products:

  • We finally have a version of B.A.D. that we find satisfying so weโ€™ll soon move on to the testing phase ๐Ÿ’ช
  • Andrea is proofreading Mario1 and Matteo is doing the last editing steps on Mario2. Soon we will send them to print!
  • Dalia, the editor whoโ€™s collaborating with us on Fabula for editing, has sent us the booklet with her notes and adds ย (amazing ๐Ÿค—) - weโ€™re almost there.

๐ŸฆŠ๐ŸฆŠ๐ŸฆŠ What we want to do

  • Start advertising on TikTok. Facebook keeps on acting up and we prefer to stop complaining and start working on something else ๐Ÿ˜…

๐Ÿ•๐Ÿ•๐Ÿ• Interesting two-cents

B.A.D. is a product that is giving us a lot to think about. We discussed some of our doubts with Cristian from Studiolabo (our partners in this project) and we think that the considerations that came out of that call could be useful for everyone:

  • Is it too complex? B.A.D. is complex, it requires analysis and attention in order to get its full potential, and the risk is to discourage less experienced users. What we decided is ๐Ÿ‘‰ we donโ€™t want to simplify it, because we would risk trivializing it and reducing its effectiveness; instead we want to raise the stakes: we will try to make it scalable in use and difficulty, as to allow beginner users to get into it gradually.
  • Itโ€™s a heartless product. We met with our friend Riccardo who is a Branding expert, and he pointed out how the product is extremely focused on the market, on making things that work, losing sight of the human side ("why" we want to make that product, what are the dreams that move us etc.). It is true, it has no heart, it is a cold, analytical product. We thought about it and decided to take a strong stand ๐Ÿ‘‰ without a bike that works well, you can have all the energy and dreams in the world, but you canโ€™t ride it and youโ€™ll have to walk. In this case we want to do the bicycle; those whoโ€™ll hop on the saddle will have to provide dreams and heart ๐Ÿ˜‰
๐ŸŒˆ Creative takeaway: "Eat in my restaurant becauseโ€ฆ I do too"
This was a phrase from an ad that appeared in an episode of Mickey Mouse. It stuck with us because it is so true. We ended the call with Cristian saying: โ€œWe will try to use B.A.D. to improve B.A.D.". In short, if what we do is truly genuine, we are the first to use it.
And you? Would you be the first user of what you propose to others?

With โค๏ธ,
Matteo and Andrea

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