Creative Bulletin n.280
Anyone who’s been reading my newsletters for years has probably noticed a shift in tone: while I used to focus mainly on the positive things (“We did this! Yay!”, “We pulled that off! Woo!”), lately I’ve been talking more about the difficulties we’re facing—difficulties that often don’t have an immediate solution, but are simply part of the process, and for a while, we just have to sit with them.
What we really need. I could tell you that we’ve spent the week working on migrating to a new email platform, that it’s worth overcoming the fear of change, blah blah blah. I could tell you that I’m grateful for everything we’ve done, for everything I’ve built, and invite you to celebrate always.
But would that really help you?
Facing reality. These have been the two hardest years for the company. We’re working more and more, and the impact is less and less. That’s the reality. And it hurts to see it.
But seeing it allows me to stop looking elsewhere—to stop telling myself stories just to keep going. It makes me realize that switching to a new email marketing platform is necessary, because we need to focus more on that. And it makes me more grateful than ever, because in years as hard as these, we’re still here writing emails and building a future. Thank you 🙏
And that, yes, I believe is worth hearing—because we all go through tough times, they don’t just last five minutes, and they’re exactly what can help us grow.
🌈 Creative takeaway: seeing reality leads to celebration
Lately, I’ve been torturing myself looking for an apartment in Porto to stay there for a month. Nothing felt right. I know all the listings by heart. I’ve burned my eyes out scrolling Airbnb on my phone.
When I finally had the courage to face the reality—that I’m in mourning, because normally in summer, Sole (my cat) and I go to the mountains, and this year we can’t—something inside me loosened.
Why do I want to go to Porto?, I asked myself.
Not for a retreat, not for a summer vacation, not out of curiosity.
Because I want to find out if I like the city, if I could see myself living there.
And now I’m sure I’ll find the right apartment for me.
With ❤️,
Matteo
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