Creative Bulletin n.327

I’d also like to remind you that tomorrow is the last day to get your copy of BriteBox with the special community offer >> https://sefirot.it/britebox/idea-generation 

After that, those two lunatics in the photo will be raising the price and officially opening sales to the public 😂

That urge to throw in the towel and walk away from it all. Last night, while trying to come up with a name for the web version of AdMachine, one that better captures what Lino and I have actually been building over the past few months, I decided to start from the feeling that inspired us to create it in the first place: the frustration of watching Facebook and Instagram ads stop working the way they used to.

The reality is that countless small (and medium-sized) businesses are struggling or shutting down because of this, and rather than giving in to the temptation of saying, “Well, I guess that’s it,” we’re working on a solution that I hope can help not only us, but also many other independent creators.

🌈 Creative takeaway: we can’t control what happens around us, but we can choose how we respond to it

It’s up to us to decide whether to walk away when things get tough, whether to move on to something else (and there’s absolutely nothing wrong with that), or whether to face the problem head-on and build a solution. I believe that most great ideas are born from exactly this process.

A year from now, I hope I’ll be writing to tell you that the bet we made turned out to be the right one 😉

A hug,
Matteo

*** Sefirot’s Creative Bulletin ***

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