Creative Bulletin n.325

I just got back from a shamanic retreat and I've been heads-down building something new for you: BriteBox Idea Generation. It's a tool designed to support brainstorming sessions of any kind — tomorrow we'll share more details, including when it becomes available. 

A time when having reliable tools and structured approaches for idea generation can make a real difference. We’re living through a pretty chaotic time – global crises, geopolitical tension, the rise of AI – and the challenges we face keep getting more complex. So this felt like the perfect moment to create something that helps you (or your team) generate ideas, solve problems, and move toward your goals. 💪 

The moment you stop having ideas – or even stop wanting to look for them – is the moment you should pay attention, because that’s often a sign that you’re starting to let yourself go. 

🌈 Creative takeaway: sometimes you have to move the stones too 

I hate to say it, but creativity isn’t just inspiration and instantly “feeling” when an idea is right. That recognition — that an idea feels right — is a useful internal signal worth noticing. 

But if you want to build a cathedral, sooner or later you also have to pick up the stones and carry them, one at a time. 

Brainstorming until you’re drained isn’t always fun – actually, it’s often tiring and frustrating – but while waiting for that spark of inspiration, it’s one of the roads we creatives have to learn to walk. 

A hug, 
Matteo

*** Sefirot’s Creative Bulletin ***

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