Creative Bulletin n.348
We launched the Edito AI skill and quite a few people messaged me saying I was “encouraging people to write with AI.”
Just to be clear. The Edito skill doesn’t write a single word for you. I actually discourage writers from using Claude, GPT, or other AI tools to help with their writing, because some of the best ideas come while you're writing.
What the Edito skill does is help you edit your work, pointing out common problems and guiding you through the revision process. Very different thing 😉
On resistance. The other night, my girlfriend pointed out something about me. Whenever she suggests a new business model, I tend to shut it down straight away, saying I don’t like it or that I already know it won’t work because I’ve tried something similar before.
Sometimes I have a point. Other times, I’m just being stubborn. I say no because I’ve already made up my mind, because of something I’ve heard, or simply because something didn’t work out in the past and I don’t want to be disappointed again.
The creative thing to do here is to catch myself doing it, lower my guard, and give a different perspective a chance.
🌈 Takeaway: Creativity isn't afraid to experiment
I resisted AI for months (and I still have plenty of doubts about it). But I kept playing around with it anyway. And after experimenting with it for a while, one morning it just clicked: what if we used AI to make our products easier to use digitally?
Someone messaged me saying, “This is the most creative use of AI I’ve ever seen.”
Which makes me think I might be onto something 🐈
With love,
Matteo
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