Creative Bulletin n.204

I spent this past week up in the mountains with my teacher. As you can see from the photos, it served as a recharging moment (both for me and for Sole 😅), and I took the opportunity to work on the concept of Shadow. The painting on the right represents my

Creative Bulletin n.203

Happy 2024 to you all! We open the year with the first draft of Creative Ambush's cover, the creativity manual I am working on. I'm at 44,000 words, 110 pages. It's coming together ❤️What do you think of the cover? The shortest call

Creative Bulletin

Creative Bulletin n.202

Last weekend I went to L’Aquila, as a guest of the association L’Aquila che Rinasce in charge of the Sulle tracce del Drago Festival, which focuses on pop culture. I held workshops on intùiti, Fabula and Cicero, and I was spoiled beyond words (I ate so well I

Creative Bulletin

Creative Bulletin n.201

This is what came out of my attempt at using ChatGPT 😂 I fed the system our website, then asked to create an image that could represent the entire world of Sefirot. I even dared to ask to read all the creative bulletins and write a new one but the result

Creative Bulletin

Creative Bulletin n.200

We've hit the 200 bulletins mark 🎉🎉🎉 It's been over 4 years of sharing stories with you, and creativity has morphed into many shapes and forms: products, trips, events, workshops, people. Thanks to everyone who has contributed in making this journey so special 🙏 The misunderstanding of feminine.

Creative Bulletin

Creative Bulletin n.199

For the past two days I have been working very hard on the creativity manual I am writing. To avoid filling pages and pages with gibberish, I imagined I had to prep a college class so I started pacing back and forth in the living room talking to myself out

Creative Bulletin

Creative Bulletin n.198

Last week was all about Black Friday. Whether you want it or not, we always end up working (and freaking out) quite a bit for this event. We sent you an email, but in case you didn't get it, we created special deals just for our community. You

Creative Bulletin

Creative bulletin n.197

The most satisfying moment of the week came courtesy of those 4 blue buttons in the Report section of our management system (it only took a month of work to get them up and running!). They are designed to help us considerably in streamlining administration. When I tried them out

Creative Bulletin

Creative bulletin n.196

The highlight of the week came courtesy of Davide Santocchi, former writer for Maccio Capatonda, a super famous Italian comedian, who shot test videos for new ads for Fabula 😂 You can see them on our TikTok >> https://www.tiktok.com/@.sefirot Projects in the making * A TikTok filter.

Creative Bulletin

Creative bulletin n.195

Say hello to a nightly test of an intùiti TikTok filter. This is one of our side projects 😂 If you happen to see it in the next few days, it means it worked! It smells like collaborations. Last weekend I went to an event in Turin and discovered that Sefirot

Creative Bulletin

Creative bulletin n.194

Yesterday we had a call with Angelo, one of our amazing developers. Here you can see us immersed in the code looking for a bug. We are creating an automated system that will save over 20 hours of admin time per month 🤟 Courses and manuals.  We have finally launched Sefirot&

Creative Bulletin

Creative bulletin n.193

Last weekend I was in Bologna as a guest at Hacking Creativity Unplugged, the first physical podcast event that I highly recommend you follow (if your Italian is any good)😉 I presented BAD to an audience of more than 120 people and I was as comfortable as I've

Creative Bulletin

Creative bulletin n.192

Simone and I shot some new videos for BAD. At first we followed the script, then we started laughing, and well...I think the best shots are the ones that came out at the end when we just went with the flow. You'll see them on FB soon

Creative Bulletin

Creative bulletin n.191

We started playing around with the packaging again. In preparation for a new production of intùiti, we are considering some improvements ❤️ we'll keep you updated. Writing Lab. Many are writing to ask us about the workshop we are planning with the writer Marco Cubeddu. We are still in

Creative Bulletin

Creative bulletin n.190

In the last week my days have been much like the image above: messy but in dire need of preciseness while I made landing pages for all the new courses we are introducing 😱 In the meantime, Sara is laying out 400 pages of analysis made with Fabula; Simone is sorting

Creative Bulletin

Creative bulletin n.189

Over the weekend we were guests of the Gomma Festival in Milan and had a much better time than we expected. (You can see Matteo and Sara in the pic; Simone took the only shot we have of the whole weekend 😂) Let’s face it. We didn't feel

Creative Bulletin

Creative bulletin n.188

I was struggling with this bulletin and asked intùiti for help. The cards I drew (the ones in the photo) invited me to focus on the joy of living and the concept of giving and receiving. The word «joy» in particular resonated with me 😘 A possible misunderstanding. I think fatigue

Creative Bulletin

Creative bulletin n.187

As you may have noticed, I took a long break. The biggest challenge this year - and it's funny given all the turmoil of the past weeks - has been to actually disconnect. Getting on a plane for a non-business trip made my knees shake 😂 In the photo,

Creative Bulletin

Creative bulletin n.186

What is the difference between something we like and something we don't like? Between something that "works" and something that doesn't work? I asked myself this same question at nineteen, when my Design professor handed me back my very first submission saying: «It doesn’

Creative Bulletin

Creative bulletin n.185

Small teams grow ❤️ It's impressive to think that a few years ago there were just two of us and now we have to make alignment calls to decide how to coordinate the workflow. Hurray for benchmarking. This week the creative team (Sara, Simone, and Daniela) was on a

Creative Bulletin

Creative bulletin n.184

The above is a graph of Sefirot's market positioning. Among our main competitors, in addition to manuals, courses, chatGPT, we also included "talent" 😂 Let’s talk about competitor analysis. There are two big mistakes one can make when it comes to competitor analysis: the first is

Creative Bulletin

Creative bulletin n.183

Pictured here you can see the 12 relay copies of BAD in Italian and English. Overlooking the copies there's Simone's satisfied expression because, in addition to being beautiful, unlike our other products, they are also bulky and it makes quite an impression to see them stacked

Creative Bulletin

Creative bulletin n.182

Yesterday we went to Dalia Oggero’s home, the editor from Einaudi who supervised us in the design of Edito. We filmed some videos at her place (even one in which we discuss our aggressive ads 😂) - It ended around a table eating pasta, drinking wine, and chatting about publishing.

Creative Bulletin

Creative bulletin n.181

From the top: * Simone and I shooting a video tutorial for intùiti (I’m pretending to have pants on but I’m in shorts cause it’s scorching hot in Turin – Sara had the brilliant idea to capture this moment 😂) * Sara setting off for a delivery of one of our

Creative Bulletin

Creative bulletin n.180

We’re about to print a new batch of Fabula (🎉🎉🎉) and we decided to try a hard pack for the occasion. The one in the photo is the prototype we made ourselves to test the graphic design (designers, always print as you design 😂) We can't wait to see