Creative Bulletin n.270

Creative Bulletin n.270

The launch of Fabula for non-fiction went really well. The product will be arriving in its physical form at the beginning of July! Thank you to everyone who supported us ❤️

If anyone forgot, you can still grab a copy here >> https://sefirot.it/fabula-deck-non-fiction

Next steps. We're working on several things at the moment:

  • The production of Fabula Non-Fiction: now we need to organize the printing to make sure we deliver a well-made product on time 👍
  • The Turin International Book Fair: yes, we’ll be attending again this year. If you come visit us between May 15–19, we’ll be thrilled to see you!
  • A tool for advertising: one thing creatives who want to sell their products independently always ask me is, “How can I promote myself on Facebook?” Since we need to completely refresh our own creatives, I'll take the opportunity to fine-tune our dedicated tool. Codename: Ad Machine 😅
  • Building a recording studio: during the last week, right in the middle of the launch, I also moved to a new place (yes, really!). Now I have a room where I can set up a space dedicated to video recording. I’d like to start sharing free lessons on creativity ❤️

🌈 Creative takeaway: doing things step by step

This move taught me a lot. At first, I tried to do everything at once: I wanted to move furniture and dozens of boxes and get the new house up and running in just two days. Then I realized I was rushing a process that simply didn't want to move that quickly. Was that painting really meant to be hung there? Maybe it was better to leave it on the floor for a few more days, to give us both time to feel the space.
I think this happens to us often: we want to write a book too quickly, rush to finish a project, we get swept up in enthusiasm and exhaust ourselves without realizing that, in the end, it doesn't make much sense.
You can't make a risotto in four minutes, nor can you force a plant to bloom before its time. Sometimes it’s good to remind ourselves that what lies ahead is a journey, not necessarily a race. In fact, sometimes you really do have to walk.

With ❤️,
Matteo


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