Creative Bulletin n.271
We're setting up the stand for the 2025 Turin International Book Fair. Yes, this year I’ve decided to take part!
Where to find us:
Pavilion 3, stand N78.
From May 15 to 19.
A chance to celebrate. These events are a bit like birthdays— they take a lot of energy to organize, but they’re wonderful opportunities to spend time together, get to know each other, and laugh. Despite how intense it all is, I have such beautiful memories from past editions of the Fair.
Sometimes the temptation comes up to say, “You know what? This year I’m not celebrating. I’ll just take it easy, and that’s fine too.” Definitely more restful, but not as fun. And after a whole year of working online, it’s nice to meet again in that tiny 24 square meters and make a bit of joyful noise together ❤️
🌈 Creative takeaway: the wheel turns
The Book Fair is a key moment in our year. There’s always a before and after the Fair. Every year is different, and we are different too: we have new goals, new fears; some old friends are no longer with us, and new ones have come along.
It’s a moment to realize that this is how it will always be—the wheel will keep turning, asking us to evolve. Sometimes I find that scary, and then I notice how the excitement I felt when launching intùiti 13 years ago feels a lot like the excitement I feel now for one of our new products, and how the drive I had to explore Facebook ads 7 years ago is just as strong today with WhatsApp Marketing.
I moved house last month—there was grief and rebirth. And yet I still write in the morning, and my cat Sole still looks for the sunny patches to sleep in.
The wheel turns, and we’re always moving closer to who we truly are.
With ❤️,
Matteo
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