Creative Bulletin n.340
In a few weeks, we’ll be launching AdLighter, the advertising tool we’ve been working on for months. It’s a platform for generating creative assets (images, body copy, scripts, videos 🔥, the evolution of AdMachine), and we’re looking for beta testers.
If you’re interested, we’ll be hosting a short presentation on Zoom on Monday evening at 8pm Rome time. To join, you’ll need to register here: https://tidycal.com/matteo-di-pascale/adlighter-presentation
Losing the drive. Over the past year, many entrepreneurs I know have lost their momentum. Faced with the challenges we’re going through, they say they’re tired, fed up and, the one that really makes my ears prick up, that they “just don’t feel like it anymore.”
I know exactly what they mean: the cost of everything has gone up, from logistics and production to advertising, while similar price increases are also hitting consumers, who in turn have less purchasing power.
The result is that we’re working three or four times harder than before and seeing a quarter of the results. It makes you want to give up and throw it all away.
🌈 Creative takeaway: Surrendering to reality doesn’t mean surrendering
We often talk about “surrendering,” but that doesn’t mean giving up on everything. Surrendering to reality means having the courage to see what’s actually happening.
There’s a crisis, and it’s global. And yes, the challenges have increased tenfold. So it’s NORMAL (and human) to feel overwhelmed, tired and fed up.
The world moves in cycles, and periods like this happen too. Once we acknowledge that, we can see that this isn’t the time to complain or long for an easier past. It’s time to grit our teeth and push forward 😉
With love,
Matteo
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