Creative Bulletin

Creative bulletin n.175

Yesterday we shot some videos for Cicero's ads. In the picture you can see Simone and Sara (I'm inside the camera along with Sole, my cat 😅). After a few rather cheesy shots, in which I looked into the camera to say why and how Cicero is

Creative Bulletin

Creative bulletin n.174

Matteo here. From now on I’ll be writing the bulletin in first person since Andrea left Sefirot’s executive board. We hadn't felt aligned for some time, so last week I suggested that he take a more peripheral role and stay on as an author. And he

Creative Bulletin

Creative survey n.1

We talked about us for over 172 weeks 😂 So now we thought it was the right time to pass the mic to you and get to know you better: who you are, what you think, what you do, what makes you tic. We created a short survey (5 min tops

Creative Bulletin

Creative bulletin n.172

We are almost ready to go to print with BAD 🤟 It took us a while because we were designing a better system for pulling out the book and cards, and in the picture you can see the end result. We are very happy with it! 🦊🦊🦊 What we’ve been up

Creative Bulletin

Creative bulletin n.171

Yesterday Matteo had the flu. It turned out to be a blessing: he stayed home and drew the cover of Mario4. He hadn't felt that creative in weeks. It reminded him that to do things with intensity you must take a moment for yourself, turn off your cell

Creative Bulletin

Creative bulletin n.170

Sefirot's branded foosball table is here ❤️❤️❤️ It will be made by Garlando, the very company that invented the foosball table! If you’re planning to go to the Turin Book Fair in May, come and challenge us 😉 🔥🔥🔥 Our week * We ended up on Rai Movie channel (one of

Creative Bulletin

Creative Bulletin n.169

In the photo you can see the hazel tree under which Matteo's first cat, Sefirot, is buried (he passed away the day before we went to the notary to register the name of the company). Matteo planted the hazel tree 4 and a half years ago, it is

Creative Bulletin

Creative Bulletin n.167

As we often say, we are the first users of our products. In fact, when Matteo the other night, felt like he was ready to really work on his new novel, he pulled down the paintings and hung Fabula on the wall. The funny part is that he was surprised

Creative Bulletin

Creative Bulletin n.161

We got a little tired of telling you that BAD is doing great and that we are working on this and that (you’re probably fed up with it too 😅), we end up repeating ourselves and repetition is the opposite of creativity. Instead, we thought about telling you about the

Creative Bulletin

Creative Bulletin n.160

Yesterday morning Matteo woke up and he had an epiphany: he didn't want to do Facebook ads in a "quick and easy" way anymore, he felt like trying to treat them like real ads. 👉 So he called Sara and Simone, they went to a café and

Creative Bulletin

Creative Bulletin n.159

Here we are, looking like a true team, about to launch BAD’s Kickstarter campaign ❤️ up to that point it was a truly glorious day (one hour after the launch, the adrenaline dropped and you could see the exhaustion on our faces 😂). The following day wasn’t as nice: we

Creative Bulletin

Creative Bulletin n.158

We booked our flights: right before the end of BAD’s Kickstarter campaign, we’ll head to San Francisco for three weeks looking for investors, partnerships but mostly a new vision. We’ll be there from February 13th to March 3rd. If any of you is around the area we

Creative Bulletin

Creative Bulletin n.157

You know those days when things just won’t work? Matteo had one of those yesterday: he tried recording a video tutorial for BAD’s Kickstarter campaign and he couldn't manage. At the end he gave up and he shot it this morning. Enjoy the result 😂 >>

Creative Bulletin

Creative Bulletin n.156

We wish you happy holidays and we take this chance to celebrate with you BAD’s Kickstarter campaign being approved 🎉🎉🎉 In the first few weeks of 2023 we’ll be ready to launch 🚀 If you want to reserve a preferred spot, you can do it here >> https://www.

Creative Bulletin

Creative Bulletin n.155

We made it with the Dall-e AI. The keyword was: “Santa Claus riding a giant black cat digital art” ❤️ if you want to see the rest of the art, you can find it here >> https://blog.sefirot.it/it/happy-holidays/ New year, new product We’re getting close

Creative Bulletin

Creative Bulletin n.154

We’re starting to see the results of the hard work our digital communication team has been putting towards our Instagram pages. There’s even a dedicated format on Mario ❤️ Like every creative person in the world, they too can’t wait to get your feedback. If you feel like

Creative Bulletin

Creative Bulletin n.153

This could’ve been us during the intùiti event in Turin but… it’s not! We had so much fun that we forgot to take a picture 😂 thank you again for the marvelous evening ❤️ A huge mistake An oversight is acceptable: it used to happen in school during a math

Creative Bulletin

Creative Bulletin n.152

BAD’s video is finally here and ready to be used for our Kickstarter campaign ❤️❤️❤️ You can see it here >> https://vimeo.com/774475143/513941a72d If you hit the CC icon on the lower right side, you’ll activate subtitles. Let us know what you think! 🦊🦊🦊 What we’

Creative Bulletin

Creative Bulletin n.150

This is our first video bulletin ❤️ Let us know what you think! With ❤️, Matteo and Andrea *** Sefirot’s Creative Bulletin *** In this bulletin we tell you how we run an independent publishing company. 🕰 If you want to read past Bulletins, you can find them here https://blog.sefirot.it/tag/

Creative Bulletin

Creative Bulletin n.149

Among the crazy things that made this last week interesting, we can mention the idea that Matteo had yesterday: create animations where our products are heroes that fight for… creativity! 🔥🔥🔥 When the idea is silly, take it up a notch From an idea that had all the elements to be

Creative Bulletin

Creative Bulletin n.148

Someone pointed out that they couldn’t see Matteo properly during the intùiti class (and in fact all he was missing was a hood to look like a terrorist 😅) so he equipped himself… and let there be light! He’s really proud of his new lamps. 🔥🔥🔥 Something life changing happened

Creative Bulletin

Creative Bulletin n.147

We held the first intùiti classes this past week. It was pretty intense to see hundreds of people interested in deepening their knowledge of the tool. Thank you to all participants ❤️ 🐈🐈🐈 What we’ve been up to this week * Andrea mentored Daniela, our new assistant. She’s already helping us

Creative Bulletin

Creative Bulletin n.146

This is one of BAD [http://sefirot.it/it/bad]’s cards that we like the most 😍 Also the video is almost ready, we hope that we can share it with you next week! Let’s talk about UVP. The UVP (a sentence that summarizes the essence and uniqueness of

Creative Bulletin

Creative Bulletin n.145

Our week started with these BAD faces 😂 This is the first frame we got out of the video we shot for our new tool for Business Aware Design. What we’ve been up to this week. Running, mainly. We held a lot of presentations both in Turin and in Fiume.

Creative Bulletin

Creative Bulletin n.144

On Monday we went to Milan to shoot the video for the launch of BAD, our new tool for Business Aware Design. It was a lot of fun: we were kindly hosted in a beautiful apartment [https://www.breradesignapartment.com/] and helped by a wonderful crew and the Studiolabo team,